Gentag Applications

Gentag's issued patent 7,148,803 covers the uses of cell phones as RFID sensor readers. The technology empowers consumers to detect virtually anything, anywhere, and for almost any application. Korean companies are already embedding RFID readers in their cell phones (see "Honing Its Digital Game"). Cell phones are perfect for consumer-based sensor networks because:

Image of Cell Phone
  • Cell phones feature powerful processors for analyzing sensor data
  • Cell phones are ubiquitous
  • Cell phones are networked, and
  • Cell phones can be geolocated, in real time, for emergency needs

Gentag's goal is to redefine consumer-based diagnostic capabilities by enabling consumers' cell phones to access and read any RFID tag or sensor tag, anywhere. Our IP focuses on key medical-diagnostic RFID sensors, where utilizing advanced wireless technologies and their associated networks provide substantial cost savings for every stakeholder category.

Counterfeit Prevention

Counterfeit drugs are increasingly common and put the health and well-being of people worldwide at risk.

Gentag offers a simple, low cost wireless tag that is specifically designed to be injection molded inside the caps of pharmaceutical bottles and where the consumer can check the authenticity of the product directly with their cell phones prior to purchase or use. The technology is not limited to checking for counterfeit drugs, but can be applied to any authentication market or application, thereby helping reduce the estimated $650 billion/year global counterfeit market.

Treo reading button sensor


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Counterfeits can also be detected using Gentag’s multi-level authentication process and software using any cell phone. The software can be tailored to any market or application. Examples include counterfeit wine prevention, counterfeit drug detection or parts authentication. Please contact us for more information.


RFID Sensors

A new sensor platform is crucial to making the necessary quantum leap to low-cost consumer-based wireless sensor technologies. Gentag's two-tiered approach to this challenge is as follows:

  • Use the cell phone itself as the universal processor, power and reference source for remote RFID sensors.
  • Use the RFID core as a platform to make low-cost wireless RFID sensor tags. This wireless-sensor platform can be completely passive (no batteries required) and is disposable.

In order to facilitate a low-cost, disposable, consumer-based wireless sensor platform, Gentag has designed and successfully tested a new low-power circuit that uses its ultra-linear dependence on temperature as a stable reference point for additional on-chip or external sensors.

This tested and patented technology only requires a single temperature calibration point, thereby allowing the production of low-cost, disposable RFID sensor tags.


RFID Diagnostic Smart Skin Patch Technology

Gentag's patented "smart" skin-patch technology combines low-cost, disposable RFID sensors with an adhesive skin patch. As with most of Gentag's sensor technologies, these disposable, non-invasive "smart" skin patches are directly readable with RFID-enabled cell phones.

The first market application for the smart skin patch is a patient ID and fever onset bandage, integrating Gentag's proprietary sensor circuit in a disposable skin patch. Applications include using cell phones for monitoring the fever onset in a child, patient monitoring in hospitals, or remotely monitoring the well-being of elderly relatives or friends via cell phones or the Internet.

Gentag has also patented other applications of its RFID smart skin-patch technology, including:

  • An RFID glucose-monitoring skin patch
  • An RFID cardiac-monitoring skin patch
  • An RFID UV-monitoring skin patch
  • A biomarker skin test patch

Cell Phone Immunoassays

Gentag has developed and tested a proprietary technology to combine immunoassays with a cell phone for on-the-spot diagnostics and remote monitoring of results, anywhere. Applications include pathogen detection, trace analysis detection in foods (e.g. peanuts) and Point-of-Care (POC) diagnostic applications. The company plans to merge this technology with specific biomarkers for advanced diagnostic applications using cell phones.

Cell Phone Reading Prostate Immunoassay

Radiation, Chemical and Biological Detection Cell Phones

Gentag holds several patents for the concept of modifying a cell phone to serve as a low-cost radiation and/or chemical sensor for the discovery of external threats. This technology was first patented well before "dirty bombs" or other large-scale terrorist threats became a concern to governments worldwide.

Gentag's patented technology includes both modular (removable) sensor modules or built-in sensors as described in patents 6,031,454 and 7,109,859.

This technology originates from work on wireless triangulation first done for the US Department of Defense starting in 1990 at Sandia National Laboratories. The US Department of Homeland Security has recently started to promote the idea of combining sensors with cell phones. The DHS technology now referred to as "Cell-All."

Radiation Detection Cell Phone

Radar Responsive Tags (RTLS Technology)

  • Locate goods and people both inside and outside buildings
  • Very long range (> 10 miles)
  • Field tested, extremely accurate

Dr. Mike Lovejoy tested and developed for the US Government a wide area non-GPS geolocation technology that can locate in real time small tags with extremely high accuracy over 10 miles away. The technology which is referred to as "Radar Responsive" tags (or RR tags), works inside buildings and therefore can geolocate items or people both inside or outside structures using stand alone mobile geolocation “base stations” that can be set up anywhere.

Radar Responsive tags are extremely accurate and have been tested by the US military to avoid "friendly fire."

RR tags can be inserted anywhere, are permanent and are potentially very low cost. Gentag’s focus is on hybrid geolocation technologies that combine GPS, RR tags and RFID sensors with cell phones, PDAs or other web-accessible wireless technologies to enable low cost real time highly accurate wireless tracking and sensing for virtually any industrial, consumer or Government application.

Sample applications for RR tags include locating patients with dementia, locating luggage containers in airports or locating high value assets (e.g. cars, notebooks or cell phones) over large geographical areas.

For technical or licensing information please contact Gentag at info@Gentag.com

Applications of IP:

  • RFID-Enabled Cell Phones
  • RFID Sensors
  • RFID Diagnostic Skin Patches
  • Homeland Security Cell Phones to Detect Radiation, Hazardous Chemicals, Explosives or Biological Agents
  • Radar Responsive Tags

Passive RFID sensor chip and antenna on printable substrate